Your Monday Dose of Marketing News
| | | YOUR DAILY DOSE OF | | MARKETING | | Discover The Daily Marketer, your go-to newsletter for up-to-the-minute content on the marketing world. |
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| | Our News | | | | | | META'S ALVIN BOWLES DISCUSSES REELS ADS' FUTURE STEPS | | Instagram's Reels feature, once seen as a response to TikTok's popularity, has now evolved into a viable ad solution that Meta-owned... | | |
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| | | | BUZZFEED EXPANDS CREATOR NETWORK, BOOSTS CONTENT PRODUCTION WHILE CUTTING COSTS | | BuzzFeed is expanding its short-form video output by collaborating with external content creators, allowing them to increase content... | | |
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| | | | | | NY TIMES COOKING: TASTE TESTING RECIPES VIA TEXT TO DRIVE SUBSCRIPTIONS | | The New York Times is experimenting with a new strategy to boost subscriptions and engagement for its paywalled NYT Cooking recipe... | | |
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| | | | MATTEL'S MARKETING STRATEGY UNVEILED: WHAT'S NEXT FOR THE BARBIE BRAND | | Mattel, the owner of Barbie, started collaborating with Warner Brothers over a year ago to explore ways of generating returns beyond... | | |
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| | | | DON'T SKATE OFF | | WE'VE GOT MORE |
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| | | | | | AD AGENCIES VOICE DISLIKE FOR GOOGLE VIDEO PARTNERS INVENTORY | | Ad agencies are advising clients to avoid Google video partners due to quality issues highlighted in a recent report. This program,... | | |
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| | | | FIAT'S CEO VOWS TO END THE ERA OF BORING GRAY CARS | | Fiat's CEO, Olivier Francois, stars in a new ad that rejects the trend of bland gray cars, emphasizing the brand's commitment to drawing... | | |
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| | | | 24 May 2023 | Marketing Dive |
| | PELOTON REBRANDS AMID 22% REVENUE DROP | | Peloton, the at-home exercise bike company, has launched a brand refresh, including new membership tiers and features, to revitalize... | | |
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