YOUR DAILY DOSE OF MARKETING Discover The Daily Marketer, your go-to newsletter for up-to-the-minute content on the marketing world. Our News 5 July 2023 Digiday META'S ALVIN BOWLES DISCUSSES REELS ADS' FUTURE STEPS Instagram's Reels feature, once seen as a response to TikTok's popularity, has now evolved into a viable ad solution that Meta-owned... 26 June 2023 Digiday BUZZFEED EXPANDS CREATOR NETWORK, BOOSTS CONTENT PRODUCTION WHILE CUTTING COSTS BuzzFeed is expanding its short-form video output by collaborating with external content creators, allowing them to increase content... 23 June 2023 Digiday NY TIMES COOKING: TASTE TESTING RECIPES VIA TEXT TO DRIVE SUBSCRIPTIONS The New York Times is experimenting with a new strategy to boost subscriptions and engagement for its paywalled NYT Cooking recipe... 5 July 2023 Ad Age MATTEL'S MARKETING STRATEGY UNVEILED: WHAT'S NEXT FOR THE BARBIE BRAND Mattel, the owner of Barbie, started collaborating with Warner Brothers over a year ago to explore ways of generating returns beyond... DON'T SKATE OFF WE'VE GOT MORE 30 June 2023 Ad Age AD AGENCIES VOICE DISLIKE FOR GOOGLE VIDEO PARTNERS INVENTORY Ad agencies are advising clients to avoid Google video partners due to quality issues highlighted in a recent report. This program,... 30 June 2023 The Drum FIAT'S CEO VOWS TO END THE ERA OF BORING GRAY CARS Fiat's CEO, Olivier Francois, stars in a new ad that rejects the trend of bland gray cars, emphasizing the brand's commitment to drawing... 24 May 2023 Marketing Dive PELOTON REBRANDS AMID 22% REVENUE DROP Peloton, the at-home exercise bike company, has launched a brand refresh, including new membership tiers and features, to revitalize...

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