IPG is experiencing lots of challenges. But the payoff in the end could be worth the trouble, since it may become part of the biggest purveyor of principal media. Read this week's Digiday+ Media Buying Briefing. Adalytics' latest report is asking serious ethical questions of the media industry. When Rockstar releases “Grand Theft Auto VI” later this year, it won’t just be the biggest video game launch of the decade — the launch will represent “GTA’s” attempt to transform from a popular game series into a bona fide creator platform. Digiday sibling WorkLife spoke with a recently displaced DEI director whose position at a 600-employee statewide financial institution was eliminated. Other things to know about The Digiday Technology Awards recognize the tech modernizing media and marketing with categories including Best Video Advertising Platform, Best CRM Platform and more. Enter now to receive the best rate on entries. According to research, brands that use a full-funnel marketing strategy see a 45% higher customer retention rate than those that focus on the top or bottom of the funnel. Sponsored by Simpli.fi. Consumers in 2025 will continue to demand highly relevant and engaging content, making product-driven ad placements a key trend. Sponsored by Zeropark.
Creating and publishing content shouldn’t be difficult, but not every platform is designed with marketers’ wants and needs in mind. Contentful speaks every marketer’s love language, making it the ideal foundation for digital experiences. From launching content quickly and allowing more time for creative projects (quality time) to giving customers an optimized and personalized brand experience (acts of service), Contentful gives marketers the gift of a scalable, future-ready content strategy.
The holding company is experiencing lots of challenges. But the payoff in the end could be worth the trouble, since it may become the biggest purveyor of principal media.
Brands are implementing omnichannel and personalization strategies to keep the holiday momentum going and build long-term customer loyalty well into 2025.
One of the biggest hurdles to launching a media network is prolonged periods of negotiation, contracts and legal, further compounded by the need for data science resources.
Marketers who prioritize CTV will increase efficiency through personalization. This new guide shares tactics for building high-performance CTV campaigns.
