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| Top Stories |  | | Ivy Liu |
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| | | | | Marketers should be wary of open-source programs promoted by purveyors with a walled garden history. | | |
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howdy! | | | | | The holding company is experiencing lots of challenges. But the payoff in the end could be worth the trouble, since it may become the biggest purveyor of principal media. | | |
| | | | | Brands are implementing omnichannel and personalization strategies to keep the holiday momentum going and build long-term customer loyalty well into 2025. | | |
howdy! | | | | | Adalytics’ latest report is asking serious ethical questions of the media industry. | | |
| | | | | One of the biggest hurdles to launching a media network is prolonged periods of negotiation, contracts and legal, further compounded by the need for data science resources. | | |
howdy! | | | | | The video game maker has been discussing allowing creators to create custom experiences inside “Grand Theft Auto VI.” | | |
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| | | | | Marketers who prioritize CTV will increase efficiency through personalization. This new guide shares tactics for building high-performance CTV campaigns. | | |
howdy! | | | | | We spoke with a recently displaced DEI director whose position at a 600-employee statewide financial institution was eliminated. | | |
howdy! | | | | | Chairman Andrew Ferguson is expected to be less heavy-handed on FTC policies, with more of an emphasis on enactments against consumer harm. | | |
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