Also: Why publishers are wary of remainder of the year Put simply, these manifests are like standardized files that lay out the privacy practices of an app or an ad tech vendor.
| What are Apple's Privacy Manifests? Put simply, they're like standardized files that lay out the privacy practices of an app or an ad tech vendor. Additional coverage: With results from Q2, publishers fear the light at the end of the ad revenue tunnel is further away than once expected. Spotify is rolling out an analytics tool and tracking pixel to report on how advertisers’ audio ads impact their businesses. Spotify vp Lee Brown talked about it on the latest Digiday Podcast episode. Hope for a quickly resolved WGA strike seems to have dwindled, according to agency execs, who say they are telling clients to prioritize sports, live events and reality TV ad buys. More in this Digiday+ Marketing Briefing. Media businesses require a delicate balance between traditional channels and digital ones — and that balance looks different for large publishers and smaller ones, a Digiday+ Research survey found. Thanks largely to a recovery in China, global ad numbers are on the upswing. Driving much of that growth is retail media, according to GroupM’s latest ad forecast. Rapid innovations and their accelerated proliferation have created a new race to recruit, train and apply the best AI talent. Founded in December by former Twitter employees, social platform Spill is launching its first ad format with Lionsgate. Digiday will be at Cannes Lions 2023 this year. Don’t miss our on-the-ground coverage — sign up for our daily briefing, which will be sent throughout the event, from June 19-24. See you there! Other things to know about Interested in attending both the Publisher Golf Outing and the Digiday Publishing Summit in September? You can save up to $1,200 when you purchase both passes. Secure this combination pass now. Brands and advertisers are navigating new privacy rules by finding the right balance of contextual and audience-targeted solutions. Sponsored by DIRECTV Advertising. As marketers tailor their brand safety strategies, it is essential to prioritize creating high-quality, relevant content above all else. Sponsored by Al Jazeera Media Network. | | |
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