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Top Stories | | Ivy Liu |
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| | Put simply, these manifests are like standardized files that lay out the privacy practices of an app or an ad tech vendor. | |
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howdy! | | Publishers fear the light at the end of the ad revenue tunnel is further away than once expected. | |
| | Broadcasters are adopting tools for flexibility, strategy and an increasingly premium audience experience. The approach is fueling success with the new TV upfronts and bringing cross-platform planning tools and purpose-built CTV ad servers further into the marketing mix. | |
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howdy! | | Spotify is rolling out an analytics tool and tracking pixel to report on how advertisers’ audio ads impact their businesses. | |
| | Impression-based buying has become a cornerstone of media planning for auto brands looking to reach connected consumers. | |
howdy! | | Hope for a quickly resolved strike seems to have dwindled, according to agency execs, who say they are telling clients to prioritize sports, live events and reality TV ad buys. | |
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| | By recognizing the industry’s key challenges, streaming platforms can better understand how to prioritize their marketing strategies to find the most impactful viewers. | |
howdy! | | Media businesses require a delicate balance between traditional channels and digital ones — and that balance looks different for large publishers and smaller ones. | |
howdy! | | Rapid innovations and their accelerated proliferation have created a new race to recruit, train and apply the best AI talent. | |
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