The loss of third-party cookies continues to push marketers, like Scotts Miracle-Gro, to pursue retail marketing networks.
| The loss of third-party cookies continues to push marketers, like Scotts Miracle-Gro, to pursue retail marketing networks. Additional coverage: This week’s Digiday+ Future of TV Briefing looks at how Axios’s entertainment division has its eyes on moving physical production in-house and getting into scripted programming. Luminosity Gaming, part of Enthusiast Gaming’s broader umbrella of gaming properties, has become one of marketers’ de facto entry points into the competitive scene for “Super Smash Bros.,” the decades-popular fighting game published by Nintendo. More employers are realizing dual tracks, where people can still see growth, success and increased compensation without the manager title, can positively impact employee retention and overall happiness in the workplace. Global commerce company Shopify is one of those companies and implemented dual tracks last March. ICYMI our top story from March: Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs Other things to know about Carhartt, January Digital and Movers + Shakers are among this year’s Digiday Media Buying and Planning Awards winners. Check out the full winner’s announcement here. According to Nielsen, broadcast and cable combined for 50.9% of all U.S. TV usage in February 2024. Sponsored by Brightcove. Register for this virtual event on April 10 at 1 p.m. ET to learn how brands of all kinds are leveraging gaming publications such as PC Gamer to develop loyal communities. Sponsored by Future. | | |
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