Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | The loss of third-party cookies continues to push marketers, like Scotts Miracle-Gro, to pursue retail marketing networks. | | |
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howdy! | | | | | This week’s Future of TV Briefing looks at how Axios’s entertainment division has its eyes on moving physical production in-house and getting into scripted programming. | | |
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| | | | | In this new State of the Industry report, learn how platforms such as Facebook and Google make significant algorithmic changes; the way traffic flows from these channels to publishers’ sites is shifting, requiring new strategies for publisher success. | | |
howdy! | | | | | Luminosity Gaming, part of Enthusiast Gaming’s broader umbrella of gaming properties, has become one of marketers’ de facto entry points into the competitive scene for “Super Smash Bros.,” the decades-popular fighting game published by Nintendo. | | |
| | | | | Publishers are racing to gain a competitive advantage with AI. From dubbing video content in other languages to expanding engagement and monetization, generative AI has become a pathway to increasing creative productivity. | | |
howdy! | | | | | Not everyone makes a good people manager. The expression “the best player doesn’t make the best coach” can ring true in the workplace. | | |
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| | | | | From purchase history data to message engagement data, savvy brands leverage customer data to expand their audiences. | | |
howdy! | | | | | Amidst the ensuing chaos, there’s been a medley of trial and error, wild guesses, and enough pontificating to fill a library. | | |
howdy! | | | | | As media agencies tout the potential of AI efficiencies, marketers are probing: Will this translate to cost savings, and if so, will those savings benefit them? | | |
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