Why now is the time for marketers to invest in multiple digital voices Matt Muldoon, President, North America of ReadSpeaker discusses what brands should consider when investing in multiple voices and why doing so is critical to long-term digital voice success.
ClickZ Daily: December 10, 2020 |
|
|
| Hello! Today we have Matt Muldoon, North American President of ReadSpeaker, discussing what brands should consider when investing in multiple voices and why doing so is critical to long-term digital voice success. He writes: With consumers leveraging voice technology for tasks such as checking on the status of a delivery package, getting updates on an upcoming flight or purchasing groceries, there are opportunities for marketers to humanize their brand by leveraging multiple—custom voices to fit particular scenarios, whether they are positive or negative. Also Jaan Janes, VP of Customer Success at PubMatic, highlights how the right strategy now will set the foundation for a strong 2021. “Publishers should be actively packaging and selling programmatic, not only to capture more revenue in Q4, but also to pave the way for 2021,” says Jaan. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
|
Emerging Technology Matt Muldoon Matt Muldoon, President, North America of ReadSpeaker discusses what brands should consider when investing in multiple voices and why doing so is critical to long-term digital voice success. |
|
|
|
Digital Advertising Jaan Janes Jaan Janes, VP of Customer Success at PubMatic, highlights how the right strategy now will set the foundation for a strong 2021. Read more |
|
| Digital Marketing Jacqueline Dooley ClickZ’s quarterly Advisory Board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. Read more |
|
| Digital Marketing Joey Leichman The newfound insights marketers have walked away with will help them do their jobs better post-pandemic in a supercharged digital environment. Read more |
|
| Digital Marketing Carrie Parker Carrie Parker, VP of Marketing at Valassis, discusses how consumers will approach the 2020 holiday season and celebrations differently this year, and what this means for retail marketers. Read more |
|
|
|
| Grata is a B2B search engine for discovering small to middle market private companies. Read more |
|
|
|
Analyzing Customer Data Collecting data has become an existential competitive need for organizations that are experiencing digital transformations, but because of new laws and consumer sentiment, it has never been so perilous as it is today. Download now |
|
| Advanced Email Marketing Wondering if export might accelerate your growth? Global Topology can help you with international market research, a digital market entree strategy and implementation and expanding or optimizing your existing campaigns. Download now |
|
|
|
This email was sent to [email protected] as a subscriber of ClickZ.
You are currently opted in to receive the ClickZ Daily Newsletter.
You can update your details and subscription preferences here.
Or if you no longer wish to receive these emails you may unsubscribe here.
