| Hello! Today we have Matt Muldoon, North American President of ReadSpeaker, discussing what brands should consider when investing in multiple voices and why doing so is critical to long-term digital voice success. He writes: With consumers leveraging voice technology for tasks such as checking on the status of a delivery package, getting updates on an upcoming flight or purchasing groceries, there are opportunities for marketers to humanize their brand by leveraging multiple—custom voices to fit particular scenarios, whether they are positive or negative. Also Jaan Janes, VP of Customer Success at PubMatic, highlights how the right strategy now will set the foundation for a strong 2021. “Publishers should be actively packaging and selling programmatic, not only to capture more revenue in Q4, but also to pave the way for 2021,” says Jaan. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
