What to read today: The Internet of Things Report: This report details the components that make up the IoT ecosystem. We size the IoT market and use exclusive data to identify key trends in the connected devices sector. And we profile the enterprise, governmental, and consumer IoT segments individually, drilling down into the drivers and characteristics that are shaping each market..
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| | | | | Why enterprise tech giants like Microsoft and Oracle want in on the TikTok sale. | Late last week Oracle reportedly tossed its hat into the TikTok acquisition ring — meaning the White House will likely weigh this bid against a joint effort by Microsoft and Walmart.
As enterprise tech companies, Oracle and Microsoft may seem like unlikely candidates to take over a social media platform most popular among Gen Zers, but their existing enterprise operations could factor into the acquisition attempt.
TikTok is a treasure trove of data, which can be used to train AI systems, amassing a base of at least 100 million users in the US. It would also realize greater operational efficiency, since both Microsoft and Oracle could utilize in-house cloud services.
Business Insider Intelligence's Hirsh Chitkara has the full story. | | | | | | | | | | | | | | | | | | | | | | | | | | | | The Internet of Things Report | | This report details the components that make up the IoT ecosystem. We size the IoT market and use exclusive data to identify key trends in the connected devices sector. And we profile the enterprise, governmental, and consumer IoT segments individually, drilling down into the drivers and characteristics that are shaping each market. | | Get the full report → |
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| | | | Digital Wealth Management | | In this report, Insider Intelligence explains what the current digital wealth management market looks like, what makes the segment worthwhile for incumbents, and how they can find success in the space. | | Get the full report → |
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| | | | The AVOD Ecosystem | | Insider Intelligence examines the expanding range of major, growing, emergent, or forthcoming ad-supported OTT services in the US. This report looks at how ad spending is growing on ad-supported streaming, based on the rise of connected-TV advertising, and why cord-cutting is likely to drive additional spend. | | Get the full report → |
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