 | September 5, 2020 |
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| Why enterprise tech giants like Microsoft and Oracle want in on the TikTok sale. |
Late last week Oracle reportedly tossed its hat into the TikTok acquisition ring — meaning the White House will likely weigh this bid against a joint effort by Microsoft and Walmart.
As enterprise tech companies, Oracle and Microsoft may seem like unlikely candidates to take over a social media platform most popular among Gen Zers, but their existing enterprise operations could factor into the acquisition attempt.
TikTok is a treasure trove of data, which can be used to train AI systems, amassing a base of at least 100 million users in the US. It would also realize greater operational efficiency, since both Microsoft and Oracle could utilize in-house cloud services.
Business Insider Intelligence's Hirsh Chitkara has the full story. |
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