Why marketers must have laser focus on first-party data Invoca surveyed 500 B2C marketers to uncover how they use and access first-party data. Insights and stats on data-related problems, data usage, and spending plans.
ClickZ Daily: December 9, 2019 |
|
|
| Hello! Hope you’ve had a wonderful weekend? Kicking of this week we have Invoca’s Ian Dailey, who highlights why marketers must have laser focus on first-party data. Invoca surveyed 500 B2C marketers to uncover how they use and access first-party data. The study revealed that two big hurdles marketers face with optimizing advertising performance are – Data quality and accuracy (46%), privacy and security concerns (42%). We also a report from The Manifest, who found that 64% of voice search users ages 55+ use voice search to look for information, products, and services online. This compared to 47% of voice search users ages 18-34, suggesting that voice can make technology more accessible to older populations. Also ICYMI: ZoomInfo, a leader in go-to-market (GTM) intelligence solutions, announced Workflows, the company’s first data automation tool that streamlines sales and marketing activity and effectiveness by enabling customers to deliver the right message, at the right time, to the right audience. Upland Software, a leader in cloud-based enterprise work management software, announced innovative updates to its enterprise knowledge management (EKM) solution, RightAnswers, improving the way customers interact with knowledge through an enhanced decision tree builder. Highspot, a sales enablement platform, announced that it has raised a $75 million D-1 funding round with participation from existing investors ICONIQ Capital, Madrona Venture Group, OpenView, Salesforce Ventures and Sapphire Ventures. Kustomer, the SaaS platform re-imagining enterprise customer service, announced that it has raised $60 million in Series E funding. Ogury, the creator of the first digital marketing engine driven by user choice, has announced that it raised $50 million USD to enable the company to accelerate its product innovation and customer growth in the U.S., Europe and APAC. |
|
Analyzing Customer Data Ian Dailey Invoca surveyed 500 B2C marketers to uncover how they use and access first-party data. Insights and stats on data-related problems, data usage, and spending plans. |
|
|
|
Emerging Technology Barry Levine 64% of voice search users ages 55+ use voice search to look for information, products, and services online, compared to 47% of voice search users ages 18-34, suggesting that voice can make technology more accessible to older populations. Read more |
|
| AI Jacqueline Dooley New report advises marketers to demand more from their agencies, hire consultants to help accelerate growth and navigate the complex martech ecosystem, and use machine learning to automate as much as possible. Read more |
|
| AI Bobby Patrick RPA can be applied to any department in an organization and marketers are increasingly finding value in it. Read more |
|
| Digital Marketing Barry Levine The retail technology company reports that 32% of shoppers considered their purchases up to two weeks in advance and nearly a quarter of first-time buyers will buys from retailers again within 108 days. Read more |
|
| Analytics Adriana Lynch Chief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Read more |
|
|
|
Analyzing Customer Data As companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals. Download now |
|
| Analytics Digitalization or even full-on digital transformation is normally fuelled by internal expectations of speeding up processes and cutting costs. The ability to automate the processes behind the “digital surface” in order to avoid manual actions is key to achieve that. Download now |
|
|
|
This email was sent to [email protected] as a subscriber of ClickZ.
You are currently opted in to receive the ClickZ Daily Newsletter.
You can update your details and subscription preferences here.
Or if you no longer wish to receive these emails you may unsubscribe here.
