Hello! Hope you’ve had a wonderful weekend?

Kicking of this week we have Invoca’s Ian Dailey, who highlights why marketers must have laser focus on first-party data.

Invoca surveyed 500 B2C marketers to uncover how they use and access first-party data. The study revealed that two big hurdles marketers face with optimizing advertising performance are – Data quality and accuracy (46%), privacy and security concerns (42%).

We also a report from The Manifest, who found that 64% of voice search users ages 55+ use voice search to look for information, products, and services online. This compared to 47% of voice search users ages 18-34, suggesting that voice can make technology more accessible to older populations.

Also ICYMI:

• ZoomInfo, a leader in go-to-market (GTM) intelligence solutions, announced Workflows, the company’s first data automation tool that streamlines sales and marketing activity and effectiveness by enabling customers to deliver the right message, at the right time, to the right audience.
• Upland Software, a leader in cloud-based enterprise work management software, announced innovative updates to its enterprise knowledge management (EKM) solution, RightAnswers, improving the way customers interact with knowledge through an enhanced decision tree builder.
• Highspot, a sales enablement platform, announced that it has raised a $75 million D-1 funding round with participation from existing investors ICONIQ Capital, Madrona Venture Group, OpenView, Salesforce Ventures and Sapphire Ventures.
• Kustomer, the SaaS platform re-imagining enterprise customer service, announced that it has raised $60 million in Series E funding.
• Ogury, the creator of the first digital marketing engine driven by user choice, has announced that it raised $50 million USD to enable the company to accelerate its product innovation and customer growth in the U.S., Europe and APAC.