Also: Omnicom wraps Cannes deals with Criteo, InfoSum After anti-“woke” fallout, AB InBev talks togetherness on Cannes main stage.
| After anti-"woke" fallout, AB InBev talks togetherness on Cannes main stage. This and more in today's Cannes Briefing. Additional coverage: Fresh off announcing a sales-side platform called Commerce Grid together a week ago, Omnicom Media Group and commerce media company Criteo are collaborating on a data and clean-room partnership enabled by InfoSum, Digiday has learned. Staring down a third-party cookie apocalypse, publishers are banking on advertisers to adopt their first-party data offerings to keep ad dollars rolling in. More in this Digiday+ Media Briefing. Creator Christina Najjar (better known as her nickname Tinx) has what seems like a hot take at Cannes this year: she wants no part of artificial intelligence. Tom Triscari assessed the potential and challenges facing IAS, DoubleVerify, Magnite, OpenX, Criteo, Cognitiv and Experian — but the conversation from today's Digiday podcast at Cannes naturally brought up some other big players too. Artificial intelligence may eventually change the reach and cost efficiency of search advertising. Other things to know about Time is running out to attend this year's Digiday Publisher Golf Outing on July 13 just outside of NYC. Secure your pass today to network with leaders from the Washington Post, NASDAQ, PGA Tour and many more. By identifying what differentiated the company, Penske Media Corporation noted its contextual strengths and built in-depth segmentation to help its advertisers better understand and activate audiences. Sponsored by Permutive. Cross-channel targeting gives marketers and advertisers a more accurate picture of the consumer’s journey across CTV, mobile and web channels. Sponsored by Quantcast. | | |
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