After anti-"woke" fallout, AB InBev talks togetherness on Cannes main stage. This and more in today's Cannes Briefing. Additional coverage: Other things to know about | | |
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| | | | | After anti-“woke” fallout, AB InBev talks togetherness on Cannes main stage. | | |
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howdy! | | | | | Using InfoSum’s clean-room tech, OMG and Criteo will match audience data from Omni and first-party data from clients with Criteo’s shopping intent insights generated from some 750 million daily active users to achieve maximum precision and efficiency. | | |
| | | | | By analyzing how gamers define a premium game as well as how advertisers see premium advertising within the space, marketers can identify successful in-game ad placements to create their own premium experiences. | | |
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howdy! | | | | | Staring down a third-party cookie apocalypse, publishers are banking on advertisers to adopt their first-party data offerings to keep ad dollars rolling in. | | |
| | | | | Because the traditional marketing and sales funnel no longer accounts for how consumers move between channels, marketers are shifting to more flexible approaches and delivering seamless, cohesive experiences. | | |
howdy! | | | | | Tinx has what seems like a hot take: she wants no part of artificial intelligence. | | |
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| | | | | Brands are tackling inventory-visibility issues by utilizing high-quality analytics tools to collect and draw insights from metrics such as growth rates, sell-through, reorder and replenishment rates and more. | | |
howdy! | | | | | Triscari assessed the potential and challenges facing IAS, DoubleVerify, Magnite, OpenX, Criteo, Cognitiv and Experian — but the conversation naturally brought up some other big players too. | | |
howdy! | | | | | Artificial intelligence may eventually change the reach and cost efficiency of search advertising. | | |
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