What to expect in the U.S. government’s historic tech monopoly trial against Google
The Rundown: Why Google on trial is the pivotal moment that could shape the future of online advertising What to expect in the U.S. government's historic tech monopoly trial against Google. Additional coverage: The who, what, where, why and when of the case against Google, the future of the internet and its importance for advertisers’ long-term thinking. Here's what marketers should know. In the first episode of Is This The Metaverse? Digiday speaks to metaverse builders, metaverse skeptics and metaverse power-users to determine what people really mean when they talk about the metaverse. d.Scriptor is Dentsu's new proprietary tool developed to supercharge paid search, mainly in the area of ad copy development but also as a means to optimize and adapt execution. Neutrogena wants to educate customers on skincare with its TikTok videos. Traditional TV now accounts for less than 50% of Georgia-Pacific’s spending, but its share still exceeds streaming. As the way people use social platforms for search continues to evolve, marketers need to make social search a bigger priority. Other things to know about Join us for the Digiday Publishing Summit taking place in Miami from September 18-20 to connect with publishing leaders from the New York Post, VICE Media, Forbes and many more. Beyond in-house efforts, marketers and agencies are turning to sophisticated alternatives to tackle complex retargeting tasks. Produced in partnership with Marketecture. Every year, Black Friday Cyber Monday is a time of increased shopping, but that doesn’t mean consumer behavior is the same as in years past. As the go-to social platforms shift, marketers must adjust their strategies to follow suit. Sponsored by Zeropark. | | |
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