The Rundown: Why Google on trial is the pivotal moment that could shape the future of online advertising What to expect in the U.S. government's historic tech monopoly trial against Google. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | What to expect in the U.S. government’s historic tech monopoly trial against Google | | |
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howdy! | | | | | The who, what, where, why and when of the case against Google, the future of the internet and its importance for advertisers’ long-term thinking. | | |
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| | | | | As consumers face economic uncertainty, brands are using audience-focused strategies to pull consumers away from their competitors. | | |
howdy! | | | | | In the first episode of Is This The Metaverse? Digiday speaks to metaverse builders, metaverse skeptics and metaverse power-users to determine what people really mean when they talk about the metaverse. | | |
| | | | | In today’s fast-paced digital landscape, shopping ads have become a powerful tool for brands to reach their target audience and drive sales. | | |
howdy! | | | | | d.Scriptor is Dentsu’s new proprietary tool developed to supercharge paid search, mainly in the area of ad copy development but also as a means to optimize and adapt execution. | | |
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| | | | | To ensure consumers receive the increased communication brands plan for during BFCM, marketing teams are focusing on growing audience lists and testing deliverability. | | |
howdy! | | | | | The approach is meant to help consumers, particularly Gen Z, manage the information overload they’re likely dealing with as the various recommendations, trends and potential misinformation about skincare on the platform can be overwhelming. | | |
howdy! | | | | | Traditional TV now accounts for less than 50% of Georgia-Pacific’s spending, but its share still exceeds streaming’s. | | |
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