Plus, this week’s AI-powered news and releases.
| 2025 is not the year for dramatic investments in martech. It will be a time to optimize existing stacks while thoughtfully investing in AI. Anita Brearton lays out how and why. Meanwhile, keep an eye on all the new AI-powered releases and updates in managing editor Constantine von Hoffman’s weekly roundup. This one-two punch will help you be a real contender in the new year. Chris Wood
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| Marketing technology | | | 2025 is not for big martech spend but for laying an AI-ready foundation. Here's how to balance budget restraints with innovation. | | |
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| Email marketing | | | Combining SMS with email unlocks more opportunities for customer engagement and higher revenue. Here’s how to do it right. | | |
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| Content management systems (CMS) | | | Latest in the WordPress v. WP Engine battle: California judge issues an injunction against WordPress. | | |
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| MarTech buyer's guides | | | Whether you’re exploring marketing automation for the first time or seeking a better solution, this guide provides detailed vendor profiles and insights to help you make the right choice. | | |
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| Marketing privacy | | | Seven states have privacy protection laws in effect. Ten more laws will kick in by the end of next year. Updated with information on laws that will take effect in January. | | |
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| Marketing artificial intelligence (AI) | | | U.K. marketers say they're relying on AI to connect with shoppers for the holiday season. | | |
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| MarTech presents | | | Navigating today’s complex advertising landscape requires a privacy-first approach. That’s why MarTech and OneTrust teamed up to create this must-read white paper for marketers. | | |
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| Marketing artificial intelligence (AI) | | | Learn how to adapt to generative AI-powered search and ensure brands remain relevant, trustworthy and highly visible. | | |
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| Your voice matters | | | More tools, fewer tools, or the same… how has your martech stack changed? Share your experience in the 2025 State of Your Stack Survey. Take the survey | | |
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MarTech research | | Surveys and research reports to make you a more-informed marketer | | The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required). NEW! Take our 2025 State of Your Stack survey and share your vision for your team’s martech stack. We’ll unveil the findings in 2025 and share them with the community. | | |
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What they're saying | | “With AI promising to revolutionize marketing, but its full impact still unclear, the focus must shift to optimizing existing systems and laying the groundwork for an AI-driven future.” Anita Brearton in Why 2025 is the year for martech optimization, not expansion. “Having subscribers’ email and SMS details gives you more opportunities to collect data based on engagement and purchase history. This helps further segment your audience and understand how each customer uses both platforms.” Alexander Melone in Why syncing email and SMS is critical to marketing success. | | |
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