Marketing technology

Why 2025 is the year for martech optimization, not expansion

2025 is not for big martech spend but for laying an AI-ready foundation. Here's how to balance budget restraints with innovation.

Email marketing

Why syncing email and SMS is critical to marketing success

Combining SMS with email unlocks more opportunities for customer engagement and higher revenue. Here’s how to do it right.

Content management systems (CMS)

Judge blocks WordPress from blocking WP Engine

Latest in the WordPress v. WP Engine battle: California judge issues an injunction against WordPress.

MarTech buyer's guides

The key to choosing the right marketing automation platform

Whether you’re exploring marketing automation for the first time or seeking a better solution, this guide provides detailed vendor profiles and insights to help you make the right choice.

Marketing privacy

U.S. state data privacy laws: What you need to know

Seven states have privacy protection laws in effect. Ten more laws will kick in by the end of next year. Updated with information on laws that will take effect in January.

Marketing artificial intelligence (AI)

AI-powered martech news and releases: December 12

U.K. marketers say they're relying on AI to connect with shoppers for the holiday season.

MarTech presents

Discover the power of first-party data

Navigating today’s complex advertising landscape requires a privacy-first approach. That’s why MarTech and OneTrust teamed up to create this must-read white paper for marketers.

Marketing artificial intelligence (AI)

How marketers can succeed with generative engine optimization

Learn how to adapt to generative AI-powered search and ensure brands remain relevant, trustworthy and highly visible.

Your voice matters

How does your martech stack stack up?

More tools, fewer tools, or the same… how has your martech stack changed? Share your experience in the 2025 State of Your Stack Survey.

Take the survey

What else we're reading

• Some tactics for growing an email marketing list.
• Blockchain marketing comeback next year?

MarTech research

• The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required).
• NEW! Take our 2025 State of Your Stack survey and share your vision for your team’s martech stack. We’ll unveil the findings in 2025 and share them with the community.

What they're saying

• “With AI promising to revolutionize marketing, but its full impact still unclear, the focus must shift to optimizing existing systems and laying the groundwork for an AI-driven future.” Anita Brearton in Why 2025 is the year for martech optimization, not expansion.
• “Having subscribers’ email and SMS details gives you more opportunities to collect data based on engagement and purchase history. This helps further segment your audience and understand how each customer uses both platforms.” Alexander Melone in Why syncing email and SMS is critical to marketing success.

From Search Engine Land

• Microsoft revamps advertising tracking, consent features
• Google December 2024 core update rolling out now
• Google Lens is having a serving issue
• Top 4 PPC tactics to try in 2025
• A 13-point roadmap for thriving in the age of AI search