| | | | 2019 Digital Trends
In association with Adobe and based on a survey of nearly 13,000 professionals, Econsultancy's 2019 Digital Trends report looks at the most significant digital-related trends that are driving marketing and customer experience strategies in the short to medium term, with a focus on understanding what companies are prioritising and what they regard as the greatest challenges. |
Skills of the Modern Marketer
Based on an extensive study of 500 marketers and a review of the academic and professional literature, this report identifies the key issues, challenges and opportunities around the evolving skills of modern marketers in response to the rapidly changing digital marketing and media environment. |
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| | In today’s evolving voice search landscape, inclusion in voice results is complex. A mix of technical optimisation and content optimisation is required. It is predicted that by 2020, 50% of all searches will be completed via either speech or image search, and that the use of voice-enabled speakers will increase by 130%. Watch Jon Buss, MD of Nothern Europe at Yext as he shares tips for increasing discoverability in voice search results. |
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| | For more than 160 years, Skipton Building Society (SBS) has kept customers at the heart of its mission as it worked to meet people’s financial goals. SBS seeks to attract new customers, encourage current customers to use more services, and to target mass affluent customers with personalised campaigns. So far, Adobe Campaign has revolutionised the building society’s digital marketing by automating how SBS mines customer data, targets audiences, and builds customer journeys. As a result, it is now integrating with other products in the Adobe Experience Cloud to achieve true omnichannel personalisation. |
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| Econsultancy Pulse is a round up the latest action in the world of marketing and ecommerce. |
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