For more than 160 years, Skipton Building Society (SBS) has kept customers at the heart of its mission as it worked to meet people’s financial goals. SBS seeks to attract new customers, encourage current customers to use more services, and to target mass affluent customers with personalised campaigns. So far, Adobe Campaign has revolutionised the building society’s digital marketing by automating how SBS mines customer data, targets audiences, and builds customer journeys. As a result, it is now integrating with other products in the Adobe Experience Cloud to achieve true omnichannel personalisation. | 
