Also: Ad tech's 2023 vibe shift Amidst Twitter’s recent controversy, Threads has emerged as a sanctuary for both social media users and marketers.
| Amidst Twitter's recent controversy, Meta's Threads has emerged as a sanctuary for both social media users and marketers. Additional coverage: Ad tech is no longer a marketplace where adding another vendor, pushing for more bid duplication or adding more queries per second equates to more ad spend. As publishers cross into the halfway point of 2023, the only thing that’s clear is that the outlook for the back half is hazy. More in this Digiday+ Media Briefing. Shutterstock is offering full indemnification for enterprise clients that have copyright-related claims related to images generated via Shutterstock's AI platform. Major League Baseball is launching its first virtual stadium, an initiative internally known as MLB’s “31st Ballpark.” Other things to know about Time is running out to attend this year's Digiday Publisher Golf Outing taking place next Thursday, July 13 just outside of NYC. Secure your pass today to network with leaders from the New York Post, Sport Illustrated, PGA Tour and many more. Using in-depth analytics and reporting tools, brands can extract greater context from data and more effectively tailor campaigns to specific customer journeys. Sponsored by AdDaptive. The datasets that power and support converged digital marketing — IP addresses, ACR, viewership data and more — are more often than not sourced from multiple providers. The industry isn’t discussing these as currency, yet that’s the definition some stakeholders say should apply. Sponsored by Experian. | | |
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