Other things to know about - Time is running out to attend this year's Digiday Publisher Golf Outing taking place next Thursday, July 13 just outside of NYC. Secure your pass today to network with leaders from the New York Post, Sport Illustrated, PGA Tour and many more.
- Using in-depth analytics and reporting tools, brands can extract greater context from data and more effectively tailor campaigns to specific customer journeys. Sponsored by AdDaptive.
- The datasets that power and support converged digital marketing — IP addresses, ACR, viewership data and more — are more often than not sourced from multiple providers. The industry isn’t discussing these as currency, yet that’s the definition some stakeholders say should apply. Sponsored by Experian.
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| | | | | Amidst Twitter’s recent controversy, Threads has emerged as a sanctuary for both social media users and marketers. | | |
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howdy! | | | | | Ad tech is no longer a marketplace where adding another vendor, pushing for more bid duplication or adding more queries per second equates to more ad spend. | | |
| | | | | According to Wunderkind’s 2023 consumer spending report, the most powerful driver of brand perception is the brand website (46%). | | |
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howdy! | | | | | As publishers cross into the halfway point of 2023, the only thing that’s clear is that the outlook for the back half is hazy. | | |
| | | | | As marketing becomes more complex, it’s created an environment that’s made it easier for brands to reach consumers, but more difficult to make an impact on their target audience. To cut through the noise, marketers need to adopt a new mindset. | | |
howdy! | | | | | Shutterstock is offering full indemnification for enterprise clients that experience copyright-related claims related to images generated via Shutterstock’s AI platform. | | |
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| | | | | There’s a longstanding assumption that most gamers play on PC and consoles. However, among the 3 billion gamers worldwide, over 90% of them are mobile gamers, too. | | |
howdy! | | | | | Major League Baseball isn’t planning to make any money from this weekend’s launch, but the way the event is playing out makes it clear that the league is building its virtual ballpark with potential revenue streams in mind. | | |
howdy! | | | | | In this edition of the weekly Research Briefing, we share focal points from Digiday’s recently released report about how smaller publishers depend more on revenue from digital channels than their larger counterparts. | | |
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