One of Netflix’s ad chief’s New Year’s resolutions is for the TV ad industry to collaborate on tackling frequency management and cross-platform measurement in 2023.
Innovative solutions have now allowed for the easy implementation of native ads within email newsletters without the need for hardcoding, allowing marketers and publishers to better capitalize on the boom of newsletters.
Kelley received a vote of confidence from Dentsu Group CEO Hiroshi Igarashi when he tapped her to be global chief client officer as well as CEO of Dentsu Americas in a recent restructure.
