Other things to know about | | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | Digiday spoke with siblings who both work in the media industry to find out what it’s like to have a career in the same field as your family. | | |
|
howdy! | | | | | Digiday spoke with four marketers to get their New Years’ goals and what they’ll be focused on next year. | | |
| | | | | By working with creators that are genuinely passionate about a brand, marketers and influencers collaborate on more effective content. | | |
| Advertisement |  | | |
howdy! | | | | | One of Netflix’s ad chief’s New Year’s resolutions is for the TV ad industry to collaborate on tackling frequency management and cross-platform measurement in 2023. | | |
| | | | | Download this new guide to learn how marketers are using incrementality measurement to better optimize CTV campaigns. | | |
howdy! | | | | | Digiday’s editors and reporters chat about the top changes to the media and advertising industries that occurred this year. | | |
| Advertisement |  | | |
| | | | | Innovative solutions have now allowed for the easy implementation of native ads within email newsletters without the need for hardcoding, allowing marketers and publishers to better capitalize on the boom of newsletters. | | |
howdy! | | | | | Kelley received a vote of confidence from Dentsu Group CEO Hiroshi Igarashi when he tapped her to be global chief client officer as well as CEO of Dentsu Americas in a recent restructure. | | |
howdy! | | | | | There are many misconceptions about the advertising slowdown — what the numbers are, what the impact is, and what marketers want to do about it. | | |
|
