| Legacy targeting methods—third-party cookies, mobile IDs, device graphs—are no longer reliable. Privacy laws are tightening, opt-ins are plummeting, and walled gardens are locking down data access. So what now? Martech's Identity Resolution Platforms: A Marketer’s Guide compares top identity resolution platforms and shows how leading marketers are replacing fragile tracking tactics with privacy-resilient infrastructure. Inside, you’ll find: A breakdown of the shifting identity landscape How AI and clean rooms are reshaping data strategy Platform capabilities, pricing models, and vendor comparisons Steps to assess your needs and choose the right solution Whether you’re reevaluating your martech stack or actively sourcing a new vendor, this guide helps you navigate with clarity—and urgency. | 