Legacy targeting methods—third-party cookies, mobile IDs, device graphs—are no longer reliable. Privacy laws are tightening, opt-ins are plummeting, and walled gardens are locking down data access.

So what now?

Martech's Identity Resolution Platforms: A Marketer’s Guide compares top identity resolution platforms and shows how leading marketers are replacing fragile tracking tactics with privacy-resilient infrastructure. Inside, you’ll find:

• A breakdown of the shifting identity landscape
• How AI and clean rooms are reshaping data strategy
• Platform capabilities, pricing models, and vendor comparisons
• Steps to assess your needs and choose the right solution

Whether you’re reevaluating your martech stack or actively sourcing a new vendor, this guide helps you navigate with clarity—and urgency.