What happens now in ecommerce? We ask Chi Evi-Parker, former Ecommerce Director at Monica Vinader
Chi Evi-Parker is a senior marketing and digital leader who was previously Ecommerce Director at Monica Vinader, and before that the Director of Central Marketing at Travelex.
In an in-depth interview, Evi-Parker shares her thoughts about ecommerce adoption among consumers, where multichannel retailers should focus their efforts, and how ecommerce experiences are changing. |
Today at 11am: Marketing Leadership in a Crisis - KFC's CMO, Meghan Farren [webinar]
In this session of The Lowdown, Marketing Week editor Russell Parsons talks to KFC’s CMO in the UK and Ireland, Meghan Farren, about getting comms right in a crisis, leading the case for marketing in challenging times and what may or not change in marketing and customer behaviour after the pandemic. |
Five ways businesses can respond to the chargeback apocalypse
As the coronavirus crisis disrupts just about every aspect of global business, record numbers of consumers have turned to chargebacks in an effort to get their money back for for products and services.
Here are five ways business can address the challenges caused by the apocalyptic chargeback environment. |
A day in the life of… Sebastian Gray, Co-Founder and SVP at Dugout, a football media company
Sebastian Gray is Co-Founder and Senior Vice President, Dugout, a media company which works with football clubs, leagues and federations to help repackage, distribute and monetize their video content. We caught up with Gray to find out about his typical day. |
Sponsored by
Why marketers are spending and winning big on TikTok
Finding new creative ways to reach audiences and generate real value is the holy grail for any marketer. Here's why short-form mobile video entertainment platform TikTok is fast becoming a must in many marketers' plans. |
|
|
|
|
