Chi Evi-Parker is a senior marketing and digital leader who was previously Ecommerce Director at Monica Vinader, and before that the Director of Central Marketing at Travelex.
In an in-depth interview, Evi-Parker shares her thoughts about ecommerce adoption among consumers, where multichannel retailers should focus their efforts, and how ecommerce experiences are changing.
In this session of The Lowdown, Marketing Week editor Russell Parsons talks to KFC’s CMO in the UK and Ireland, Meghan Farren, about getting comms right in a crisis, leading the case for marketing in challenging times and what may or not change in marketing and customer behaviour after the pandemic.
As the coronavirus crisis disrupts just about every aspect of global business, record numbers of consumers have turned to chargebacks in an effort to get their money back for for products and services.
Here are five ways business can address the challenges caused by the apocalyptic chargeback environment.
Sebastian Gray is Co-Founder and Senior Vice President, Dugout, a media company which works with football clubs, leagues and federations to help repackage, distribute and monetize their video content. We caught up with Gray to find out about his typical day.
Finding new creative ways to reach audiences and generate real value is the holy grail for any marketer. Here's why short-form mobile video entertainment platform TikTok is fast becoming a must in many marketers' plans.
Social Media Advertising Best Practice Guide An overview of social media channels and the most pressing considerations for marketers seeking value from social media advertising.
