What a digital-only world means for your marketing strategy According to DeepCrawl's Alex Schaefer, brands need to be investing in their websites and ironing out organizational issues in order to make the most of our increasingly digital-first world.
ClickZ Daily: August 12, 2020 |
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| Happy Wednesday! In our recent Peer Network briefing, DeepCrawl’s Alex Schaefer spoke about his observations during the coronavirus pandemic. According to Alex, brands need to be investing in their websites and ironing out organizational issues in order to make the most of our increasingly digital-first world. Also John Nash, Chief Marketing and Strategy Officer at Redpoint Global, shares how ambitious marketers deliver a superior CX with real-time customer engagement. He writes: Real-time customer engagement, always an important capability for providing a differentiated CX, is now an imperative to provide a relevant, timely and personalized engagement with every customer throughout an omnichannel customer journey. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Leaders Luke Richards DeepCrawl's Alex Schaefer recently spoke to the ClickZ peer network about his observations during Coronavirus. According to him, brands need to be investing in their websites and ironing out organizational issues in order to make the most of our increasingly digital-first world. |
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Data-Driven Marketing John Nash John Nash, Chief Marketing and Strategy Officer at Redpoint Global, shares how ambitious marketers deliver a superior CX with real-time customer engagement. Read more |
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| AI & Automation Greg Zakowicz A detailed look at how Omnisend helped Jiggy Puzzles drive 69% of email revenue during COVID-19 with marketing automation. Read more |
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| AI & Automation Dan Dawson Dan Dawson the Chief Creative Officer at Grand Visual, highlights the multiple applications for AI in digital out of home (DOOH) advertising. Read more |
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| Digital Advertising Kamaljeet Kalsi Digital advertising growth dynamics, how technology is the divide between high growth and low growth businesses, and close observations of customer experience and expectations. Read more |
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Analytics With evolving digital capabilities and business needs, brands are increasingly moving core media capabilities in-house.i. The good news for agencies is that this wave of functional in-housing isn’t ending brands’ relationships with agencies— it’s revolutionizing them. Download now |
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| Campaigns Google Shopping has always been a bit of an enigma to non-paid media experts. Unlike Search ads, with Shopping there are a lot of variables involved in how your products show, what you rank for and how much you pay for specific search terms. Download now |
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