Happy Wednesday! In our recent Peer Network briefing, DeepCrawl’s Alex Schaefer spoke about his observations during the coronavirus pandemic. According to Alex, brands need to be investing in their websites and ironing out organizational issues in order to make the most of our increasingly digital-first world. Also John Nash, Chief Marketing and Strategy Officer at Redpoint Global, shares how ambitious marketers deliver a superior CX with real-time customer engagement. He writes: Real-time customer engagement, always an important capability for providing a differentiated CX, is now an imperative to provide a relevant, timely and personalized engagement with every customer throughout an omnichannel customer journey. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |