Watch: New ad spots show REALTORS(R) are 'here for it all'

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Watch: New ad spots show REALTORS® are 'here for it all' | How the clients you serve impact your credibility | Don't let these mistakes derail profit, consultant says

Created for [email protected] | Web Version

February 22, 2023

Top News

Watch: New ad spots show REALTORS® are 'here for it all' Check out the fifth iteration of NAR's award-winning "That's Who We R" campaign, which rolls out brand-new television and radio ads this week. Full Story: REALTOR® Magazine (2/22)

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Best Practices in Sales & Marketing

How the clients you serve impact your credibility If you're not focused on expanding the diversity of your clientele, you could be leaving a lot of potential business on the table. Listen to Drive With NAR. Full Story: REALTOR® Magazine/Drive with NAR (2/6)

Don't let these mistakes derail profit, consultant says From incorrect pricing to underestimating the importance of a balance sheet, business owners tend to make dozens of "dumb financial mistakes," business consultant Ruth King says. "It really and truly is important that you really look at the bottom line, not necessarily the gross profit line," King notes. Full Story: Small Business Trends (2/20)

10 steps to a seamless Instagram video workflow Anna Sonnenberg offers a 10-step plan to help marketers scale their Instagram video content production. First steps include mapping a content calendar and storyboarding short-form video ideas before moving on to creating and editing content in batches. Full Story: Social Media Examiner (2/20)

3 guilt-free ways to say 'no' Turn down requests effectively by thanking the person for asking, then either requesting more time to consider your reply or giving a gentle but firm "no" and offering some action you feel you can do, writes Shari Harley. If the request is a nonstarter from the beginning, politely decline without explanation because people "aren't interested in why we can or can't do something; they just want to know if we will do it," Harley writes. Full Story: Candid Culture (2/20)

	How to Legally Attract Buyers by Finding Them Off-Market Homes Not Yet on MLS ...So they are compelled to seek you out because they can't get access to these homes either on their own or from any another agent >> MORE

Real Estate Trends

Costs, sustainability spur shift in multifamily construction The need for new building processes and materials and the possibility of paring construction and labor costs are generating buzz. Full Story: REALTOR® Magazine (2/21)

High mortgage rates take toll on prices in some markets California metro areas are seeing price givebacks for residential real estate as mortgage rates remain elevated, according to Zillow. Other areas such as Hartford, Conn., Richmond, Va., and several cities in Florida continue to see price appreciation. Full Story: MarketWatch (tiered subscription model) (2/21)

Technology & Innovations

Marketers seek tech that delivers ROI Marketers challenged by today's economic environment are zeroing in on technology that can yield returns, such as machine learning to harness more from tech stacks. Augmented reality is "pretty much primetime right now" for its ability to foster unique consumer engagement, says Mastercard Chief Marketing and Communications Officer Raja Rajamannar, while Interactive Advertising Bureau CEO David Cohen says using generative artificial intelligence to personalize marketing would be "a big deal." Full Story: Adweek (2/13)

Business Wellness

How to manage your mental health while boosting productivity Taking care of yourself first means finding more efficient ways to meet client needs, pivot your business when necessary and stay updated on market changes. Full Story: REALTOR® Magazine/The Lounge (2/15)

Legislation & Regulation

Economist says 2% inflation target is too low Economist Mohamed El-Erian opines that the Federal Reserve cannot reduce inflation to its official 2% target level without serious negative impact on the nation's economy, but he doesn't expect the bank to revise that goal. El-Erian says a higher target rate is needed due to pandemic-era supply chain issues, the challenging labor market and evolving geopolitical concerns. Full Story: ThinkAdvisor (free registration) (2/17)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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