Check out the fifth iteration of NAR's award-winning "That's Who We R" campaign, which rolls out brand-new television and radio ads this week.

If you're not focused on expanding the diversity of your clientele, you could be leaving a lot of potential business on the table. Listen to Drive With NAR.

From incorrect pricing to underestimating the importance of a balance sheet, business owners tend to make dozens of "dumb financial mistakes," business consultant Ruth King says. "It really and truly is important that you really look at the bottom line, not necessarily the gross profit line," King notes.

Anna Sonnenberg offers a 10-step plan to help marketers scale their Instagram video content production. First steps include mapping a content calendar and storyboarding short-form video ideas before moving on to creating and editing content in batches.

Turn down requests effectively by thanking the person for asking, then either requesting more time to consider your reply or giving a gentle but firm "no" and offering some action you feel you can do, writes Shari Harley. If the request is a nonstarter from the beginning, politely decline without explanation because people "aren't interested in why we can or can't do something; they just want to know if we will do it," Harley writes.

The need for new building processes and materials and the possibility of paring construction and labor costs are generating buzz.

California metro areas are seeing price givebacks for residential real estate as mortgage rates remain elevated, according to Zillow. Other areas such as Hartford, Conn., Richmond, Va., and several cities in Florida continue to see price appreciation.

Marketers challenged by today's economic environment are zeroing in on technology that can yield returns, such as machine learning to harness more from tech stacks. Augmented reality is "pretty much primetime right now" for its ability to foster unique consumer engagement, says Mastercard Chief Marketing and Communications Officer Raja Rajamannar, while Interactive Advertising Bureau CEO David Cohen says using generative artificial intelligence to personalize marketing would be "a big deal."

Taking care of yourself first means finding more efficient ways to meet client needs, pivot your business when necessary and stay updated on market changes.

Economist Mohamed El-Erian opines that the Federal Reserve cannot reduce inflation to its official 2% target level without serious negative impact on the nation's economy, but he doesn't expect the bank to revise that goal. El-Erian says a higher target rate is needed due to pandemic-era supply chain issues, the challenging labor market and evolving geopolitical concerns.