| One important thing to understand about voice search in 2019 is that it isn’t just a single-search-engine game. Many voice search guides, like many SEO guides, make the assumption that Google is the search engine being optimised for. But marketers are just as likely to be catering to a voice assistant that draws its results from Bing. Of the four predominant voice assistants, three – Siri, Alexa and Cortana – use Bing for web search, while only Google’s proprietary Assistant uses Google. |
