| With the market for short-form digital content thinning, digital video creators are selling shows to TV networks like Discovery that want people to visit their apps more frequently. "No one has cracked it yet": To figure out what content people want from voice-enabled devices, BBC software engineers and editorial staffers will work together next year with the goal of creating new interactive editorial formats. The Media Kitchen's Barry Lowenthal writes that while context still matters because it helps consumers determine what makes one brand different from another, the platforms have changed its meaning. Snapchat is looking for an international strategy manager in China, suggesting that it wants to expand advertising partnerships in the country. Twitter is known as the ugly duckling of the platform world, but it's working to change that. Subscribe to Digiday+ to find why 2018 could be Twitter's comeback year. What were the best Digiday stories of 2017? Let us know by voting for your favorites here. Voting closes on Friday, Dec. 15, so cast your votes today. In order to justify this spending, marketers must closely measure sales to truly understand which campaigns are delivering an acceptable return on advertising spending. Get the ultimate guide on ROAS. Sponsored by 4INFO. |
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| Sahil Patel In a tenuous market for short-form video content, digital video makers might have a new, but old friend: TV networks. |
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| Jessica Davies The BBC plans to pair editorial staffers with its software engineers next year to figure out what formats work for voice-enabled devices. |
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| Sponsored Content Visual IQ This Wednesday, join Visual IQ's CMO, Wayne St. Amand to learn about how marketing intelligence lets you optimize budget across touchpoints while helping to orchestrate complex consumer experiences that drive business results. Register for the webinar today. Sponsored by Visual IQ. |
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| Sahil Patel In a business driven by hit shows, Snapchat needs one badly. |
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| Yuyu Chen A newly posted role from Snapchat suggests the company is looking to expand advertising partnerships in China. |
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| Sponsored Content Wibbitz In today's digital age, it's not enough to just stick an image online -- to get the most out of your visual content, you'll need to invest in the best tech platforms for maximized results. Download the report to learn how to build the best toolbox for a successful visual content strategy. Sponsored by Wibbitz. |
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| Sponsored Content Social Native The "creator class" isn't just creating content -- they're creating opportunities, and quickly at that. More and more creatives are electing to abandon the traditional workforce and instead join the Gig Economy, allowing brands the chance to collaborate with individuals who are passionate about the content they create. Get the guide. Sponsored by Social Native. |
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