With the market for short-form digital content thinning, digital video creators are selling shows to TV networks like Discovery that want people to visit their apps more frequently.
"No one has cracked it yet": To figure out what content people want from voice-enabled devices, BBC software engineers and editorial staffers will work together next year with the goal of creating new interactive editorial formats.
The Media Kitchen's Barry Lowenthal writes that while context still matters because it helps consumers determine what makes one brand different from another, the platforms have changed its meaning.
Snapchat is looking for an international strategy manager in China, suggesting that it wants to expand advertising partnerships in the country.
Twitter is known as the ugly duckling of the platform world, but it's working to change that. Subscribe to Digiday+ to find why 2018 could be Twitter's comeback year.
What were the best Digiday stories of 2017? Let us know by voting for your favorites here. Voting closes on Friday, Dec. 15, so cast your votes today.
In order to justify this spending, marketers must closely measure sales to truly understand which campaigns are delivering an acceptable return on advertising spending. Get the ultimate guide on ROAS. Sponsored by 4INFO.
