The relationship between brands and influencers is changing. As influencer marketing has become more regulated and legitimized by platforms, brands are working with influencers for longer and giving them more creative control.
| As influencer marketing has evolved, brands and agencies are reevaluating how they work with influencers. Instead of one-off deals with a myriad of influencers all using the same copy to pitch a brand to their followers, marketers and agencies are now looking for more long-term partnerships and giving influencers more creative control. Read more below. The relationship between brands and influencers is changing. As influencer marketing has become more regulated and legitimized by platforms, brands are working with influencers for longer and giving them more creative control. The in-housing trend has come for publishers, too, as they start to think and act more like consumer brands. MailOnline has begun to experiment with alternative ways to target Apple Safari users outside of the third-party cookie. In today's Rundown, the ad industry is caught unprepared. Stateside, California's privacy law, also known as the CCPA, is going into effect in just a few months. The rules are up in the air, as is the level of preparedness from the ad industry. Other things to know about New technology is turning media buying on its head. From AI and cognitive tech to voice and blockchain, adopting the right technology has never been more important. Hear how to use new technology to add value to your marketing mix and what this all means for the future at the Digiday Media Buying Summit. Failed affiliate marketing efforts tend to have one thing in common: Influencers don't become true partners. But meticulously coordinating with marketers outside one's own company is easier said than done. Download the guide for some crucial tips. Sponsored by Tune. | | |
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howdy! howdy! | Sponsored by FreeWheel | | The three key building blocks of video monetization | | Turning video inventory into actual revenue is a trickier prospect than most publishers realize. It all comes down to operational ease, access to premium demand — and complete control. | | |
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