As influencer marketing has evolved, brands and agencies are reevaluating how they work with influencers. Instead of one-off deals with a myriad of influencers all using the same copy to pitch a brand to their followers, marketers and agencies are now looking for more long-term partnerships and giving influencers more creative control. Read more below.

• The relationship between brands and influencers is changing. As influencer marketing has become more regulated and legitimized by platforms, brands are working with influencers for longer and giving them more creative control.
• The in-housing trend has come for publishers, too, as they start to think and act more like consumer brands.
• MailOnline has begun to experiment with alternative ways to target Apple Safari users outside of the third-party cookie.
• In today's Rundown, the ad industry is caught unprepared. Stateside, California's privacy law, also known as the CCPA, is going into effect in just a few months. The rules are up in the air, as is the level of preparedness from the ad industry.