Plus, autonomous AI-powered pipelines for campaigns
| We all want to contribute to the growth of our business. Too often, marketing gets lumped into a supporting lead gen function. In today’s rousing article, contributor Shiv Gupta shows us why it doesn’t have to be that way. Through better strategic alignment, CMOs can lead their teams to a more prominent role as growth drivers. And also today, perhaps the single most exciting leap forward in marketing since this latest AI wave got rolling. Contributor Melissa Reeve examines fully autonomous marketing campaigns and how they’re the next step in the evolution of marketing after AI-powered point solutions. Chris Wood
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| Marketing management | | | Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen? | | |
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| Marketing artificial intelligence (AI) | | | AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and their future? | | |
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| B2B marketing | | | These are interesting times in B2B marketing, a crowded space with a loud debate around strategy. | | |
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| Content marketing | | | Search engines like websites that are fast, secure and reliable. | | |
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| MarTech webinar | | | The retail landscape is rapidly evolving, with data and artificial intelligence reshaping how brands connect with customers. | | |
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| Mobile marketing | | | Following the iOS 18 update, many more phones have RCS. Now marketers can reach these users with rich content. | | |
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| Marketing management | | | AI promises big wins, but tools alone won’t get you there. It’s your team’s skills and adaptability that truly unlock AI’s potential. | | |
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| First-party data | | | With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. | | |
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| B2B marketing | | | Insights from top executives reveal a shift toward AI-enhanced teams, B2B strategy renewal and heightened accountability in marketing. | | |
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| Free industry report | | | Discover the latest trends in stack management, tool adoption, and more in the 2024 MarTech Replacement survey. Download your free copy | | |
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MarTech research | | Surveys and research reports to make you a more-informed marketer | | The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required). Time for a new online event platform? Get the lowdown on 14 enterprise digital event platforms on the MarTech guide Enterprise Digital Event Platforms: A Marketer’s Guide. | | |
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