Nov 14, 2024

We all want to contribute to the growth of our business. Too often, marketing gets lumped into a supporting lead gen function. In today’s rousing article, contributor Shiv Gupta shows us why it doesn’t have to be that way. Through better strategic alignment, CMOs can lead their teams to a more prominent role as growth drivers.

And also today, perhaps the single most exciting leap forward in marketing since this latest AI wave got rolling. Contributor Melissa Reeve examines fully autonomous marketing campaigns and how they’re the next step in the evolution of marketing after AI-powered point solutions.

Chris Wood
Editor

Marketing management

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What they're saying

“[CMOs] are not regular attendees at board meetings, and even fewer participate in earnings calls. While many external factors contribute to this decline in influence, much of it may be self-inflicted.” Shiv Gupta in How marketing leaders can transform marketing from a support function to a growth driver.
“As you might imagine, marketing roles will evolve significantly in a world of autonomous marketing pipelines. AI takes over tasks like creating thousands of ad variants for testing, leaving top creatives to focus on unique ideas and innovations AI hasn’t yet conceptualized.” Melissa Reeve in How autonomous AI pipelines will transform marketing campaigns.