“In all the conversations I have had, [with business leaders], there is no long-term now: it’s a total focus on the short-term,” said S4 Capital CEO Martin Sorrell. “All bets are off.”
| In times of crisis, it is tempting to look for patterns or signals in past calamities that can help inform one's thinking. But our first members-only column on the coronavirus lays out important ways the current challenge differs from 9-11 or the 2008 financial crisis. Read more below. Sir Martin Sorrell sees a collapse of long-term thinking as media and marketing leaders make their way through the uncertainty. Publishers who made the tough call to put coronavirus in front of their paywalls have been rewarded so far with a major bump in subscriptions. The production freelancers who power much of the film, television and digital video work are facing steep challenges in finding fairly paid work. In non-coronavirus news, New York Times reporter Taylor Lorenz reveals how she does her job in the latest issue of Digiday magazine. Other things to know about This year's Digiday Media Awards will recognize an exclusive list of the best in media. Learn more and enter now in categories including Best Podcast, Best Media Brand, Best Digital Product Innovation and more. We want to hear from advertisers and agencies: In an age of programmatic expansion, have targeting and attribution become easier or harder? What new tools and strategies should your companies be using? Sponsored by MiQ. | | |
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howdy! howdy! | Sponsored by CafeMedia | | Webinar: Publishers are shifting business models to meet privacy challenges | | New research shows that independent publishers are more heavily reliant on ad revenue than their larger competitors. In a webinar on April 13, at 3 p.m. EST, join experts from CafeMedia, Huge and beyond as they discuss the disparate tactics that large and medium-sized publishers are using to contend with privacy restrictions. | | |
howdy! howdy! howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | The new athletes: Professional esports players are becoming style icons | | Just like many other sports leagues, the players in the world of esports have become celebrities themselves, some of whom with hundreds of thousands of followers on social media. These players, who command massive influence among their devoted young fans, have become valuable selling points for fashion and apparel, scoring sponsorship deals with streetwear and athletic apparel brands and becoming the faces of their own lines of apparel. | | |
| | | GroupM’s Brian Wieser: ‘Every brand should figure out how to be useful’ | | The coronavirus pandemic brings uncertainty to the advertising business as much as anywhere else, but GroupM's Brian Wieser sees it as a chance for multinational companies to step up and earn goodwill with smart initiatives. "Every brand should be trying to figure out how they could be helpful," he said on the Digiday Podcast. |
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