In times of crisis, it is tempting to look for patterns or signals in past calamities that can help inform one's thinking. But our first members-only column on the coronavirus lays out important ways the current challenge differs from 9-11 or the 2008 financial crisis. Read more below. - Sir Martin Sorrell sees a collapse of long-term thinking as media and marketing leaders make their way through the uncertainty.
- Publishers who made the tough call to put coronavirus in front of their paywalls have been rewarded so far with a major bump in subscriptions.
- The production freelancers who power much of the film, television and digital video work are facing steep challenges in finding fairly paid work.
- In non-coronavirus news, New York Times reporter Taylor Lorenz reveals how she does her job in the latest issue of Digiday magazine.
Other things to know about - This year's Digiday Media Awards will recognize an exclusive list of the best in media. Learn more and enter now in categories including Best Podcast, Best Media Brand, Best Digital Product Innovation and more.
- We want to hear from advertisers and agencies: In an age of programmatic expansion, have targeting and attribution become easier or harder? What new tools and strategies should your companies be using? Sponsored by MiQ.
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| Coronavirus Fallout | | | | “In all the conversations I have had, [with business leaders], there is no long-term now: it’s a total focus on the short-term,” said S4 Capital CEO Martin Sorrell. “All bets are off.” | | |
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howdy! | Coronavirus Fallout | | | | In the U.S. digital subscriptions rose 63% in the past week compared with the same period the year before. | | |
| Sponsored by BlueConic | | | | Advantage Rent A Car and goba Sports Group are leveraging predictive scoring and cross-channel segmentation to deliver individualized customer experiences. | | |
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howdy! | Coronavirus Fallout | | | | Freelance production workers are facing a lengthy period of unemployment without the benefits afforded to full-time employees. | | |
| Sponsored by CafeMedia | | | | New research shows that independent publishers are more heavily reliant on ad revenue than their larger competitors. In a webinar on April 13, at 3 p.m. EST, join experts from CafeMedia, Huge and beyond as they discuss the disparate tactics that large and medium-sized publishers are using to contend with privacy restrictions. | | |
howdy! | Modern Newsroom | | | | Whether she is commenting on every single TikTok on her ‘For You page’ or going through messages on her main inbox (her DMs) this is how the internet culture reporter unearths her viral stories. | | |
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| Sponsored by Tubular | | | | Influencer marketing hinges on close relationships. In a new video, Hero Cosmetics’ Rachel Finley explores how to maintain those partnerships even when 100 influencers becomes 1,000. | | |
howdy! | Beyond Ads | | | | With two hybrid deals sold, the publisher is looking for more opportunities to pitch these deals across its titles. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Just like many other sports leagues, the players in the world of esports have become celebrities themselves, some of whom with hundreds of thousands of followers on social media. These players, who command massive influence among their devoted young fans, have become valuable selling points for fashion and apparel, scoring sponsorship deals with streetwear and athletic apparel brands and becoming the faces of their own lines of apparel. | | |
| | | | | The coronavirus pandemic brings uncertainty to the advertising business as much as anywhere else, but GroupM's Brian Wieser sees it as a chance for multinational companies to step up and earn goodwill with smart initiatives. "Every brand should be trying to figure out how they could be helpful," he said on the Digiday Podcast. |
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