Who watches the watchers in the overlooked, but all-important, world of media measurement?
The Media Rating Council is angling for better clarity in an era of compounding complexity Who watches the watchers in the overlooked, but all-important, world of media measurement? Additional coverage: Some publishers are finding that reducing the number of shows they’re producing is helping to grow their listeners and revenue. Gannett's latest earnings reveal a hopeful tunnel of light in the media industry. For years, athletic brands like Nike and Adidas were some of the dominant retail brands in sports. Now, it appears that luxury brands want a slice of the profitable sports market. After a bankruptcy and a buyout, Quiznos hopes the Spongmonkeys can help with a comeback. Our most-read story this week: YouTube faces pressure from agencies to cede more control over unwanted inventory. Other things to know about Join us at the Digiday Media Buying Summit from October 3-5 in Naples, where we'll bring together media buying leaders for three days of insights and networking. Don't miss this opportunity to connect one-on-one with execs from Dentsu, Publicis, MediaCom and more. Automation allows teams to optimize more efficiently and at higher volumes and better personalize and analyze their campaigns. Sponsored by MNTN. By utilizing deterministic data, analytics and closed-loop measurement within the advanced TV ecosystem, advertisers are achieving the scale of linear TV with the targeted messaging precision of digital. Sponsored by DISH Media. | | |
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