The Media Rating Council is angling for better clarity in an era of compounding complexity Who watches the watchers in the overlooked, but all-important, world of media measurement? Additional coverage: Other things to know about | | |
|
| Top Stories |  |
|
| | | | | Who watches the watchers in the overlooked, but all-important, world of media measurement? | | |
|
howdy! | | | | | Some publishers are finding that reducing the number of shows they’re producing is helping to grow their listeners and revenue. | | |
| | | | | Publishers are relying on customer data platforms and other technologies to unify audience and customer data information to strengthen and diversify campaign performance for their advertising partners. | | |
| Advertisement |  | | |
howdy! | | | | | Gannett’s latest earnings reveal a hopeful tunnel of light in the media industry. | | |
| | | | | Brands are increasingly creating DTC-type experiences to personalize buyer engagements more effectively and capture more share of wallet. | | |
howdy! | | | | | For years, athletic brands like Nike and Adidas were some of the dominant retail brands in sports. Now, it appears that luxury brands want a slice of the profitable sports market. | | |
| Advertisement |  | | |
| | | | | Join Jim Cooper, editor-in-chief at Digiday, on August 16 at 1 p.m. ET for a deep dive into the state of TV advertising strategies in 2023. | | |
howdy! | | | | | After a bankruptcy and a buyout, Quiznos hopes the Spongmonkeys can help with a comeback. | | |
howdy! | | | | | A main beef is the fact that YouTube has for years enacted a policy of negative-option provisions in its Google Video Partner program — the part of YouTube’s ad offering that often places advertisers into non-YouTube content. | | |
|
