The legislation on everyone's mind: tax reform | Can a delayed marketing exempt listing be shown to potential buyers during the delayed marketing period? | Meta develops AI tools to automate ad creation
The legislation on everyone's mind: tax reform Will current tax rates and pro-real estate provisions be retained as the Senate takes up the "Big, Beautiful Bill"? Two former congressmen, speaking Monday at the REALTORS® Legislative Meetings, say the margin is thin in the Senate and applaud NAR members for making their voices heard. Full Story: REALTOR® Magazine (6/3)
Answers About Multiple Listing Options for Sellers
Can a delayed marketing exempt listing be shown to potential buyers during the delayed marketing period?
Yes, MLS Participants and Subscribers may arrange showings and tours of the property subject to the seller's instructions. Find more answers about NAR's new policy statement, Multiple Listing Options for Sellers, at facts.realtor.
Best Practices in Sales & Marketing
Meta develops AI tools to automate ad creation Meta's platforms will incorporate AI ad creation tools by the end of 2026, enabling real-time personalization and automatic creation from budgets and product images. While easier ad creation might benefit smaller businesses, some major brands are concerned about quality and increased reliance on Meta, which gained at least 97% of its revenue from advertising last year. Full Story: The Guardian (London) (6/2),The Wall Street Journal (6/2)
Real Estate Trends
Smart streets save lives, improve real estate market Pedestrian fatalities are on the rise. At the REALTORS® Legislative Meetings, smart growth expert Heidi Simon provided practical advice for real estate professionals seeking to become advocates for safer residential and commercial corridors. Full Story: REALTOR® Magazine (6/3)
Designers spotlight standout yellow paint options Yellow paint is gaining popularity, with designers opting for richer, earthier shades. Jordan Slocum of the Brownstone Boys uses a Dijon-like hue for its calming effect, while Savannah College of Art and Design founder Paula Wallace prefers a marigold shade. Featured colors include Sherwin-Williams' Nugget, Farrow & Ball's Duster and Benjamin Moore's Sunflower. Full Story: The Seattle Times (tiered subscription model)/The Washington Post (6/2)
Florida mansion with movie connection lists for $12M The Florida mansion seen in the 2012 movie "Magic Mike" is now on the market for the first time since its cinematic debut. Located in Tierra Verde, the Mediterranean-style waterfront home was used as a set where Channing Tatum's character worked during the day. Jennifer Zales with Coldwell Banker Realty is the listing agent. Full Story: Creative Loafing (6/2)
Private credit set to expand in asset-backed finance, CRE Private credit is expected to gain market share in asset-backed finance, infrastructure and project finance, certain residential mortgages and higher-risk commercial real estate, according to McKinsey's Global Private Markets Report 2025. Banks are increasingly collaborating with private credit lenders to optimize balance sheets amid complex regulations, says Alexander Edlich, a senior partner at McKinsey. Full Story: PitchBook (5/29)
Technology & Innovations
Digital media platforms reshape real estate marketing Real estate marketing is rapidly evolving with the rise of digital media. Real estate pros are leveraging social media, websites, video platforms and emerging technologies like VR and AR to reach buyers more effectively. They are also enhancing their strategies with content marketing, email campaigns and reputation management. Full Story: Programming Insider (6/2)
Fair & Equitable Housing
Fund raises $76M for affordable housing in Tennessee The Nashville Catalyst Fund has raised $76 million to address the city's affordable housing crisis by offering low-interest loans to support development. Gentry Investment Properties was the first recipient, using a $450,000 loan to renovate a quadplex in Madison, Tenn. "We could see over the course of 10 years that this fund, which is $75 million in total, could help preserve 3,000 or more affordable housing units, which is just a huge return on the city's investment," Catalyst Fund CEO Jim Gingrich says. Full Story: WTVF-TV (Nashville, Tenn.) (6/2)
Legislation & Regulation
Massachusetts law on home inspections raises concerns A Massachusetts law set to take effect prohibits conditioning property sales on inspection waivers, aiming to help first-time home buyers. While state Sen. Will Brownsberger says the law addresses the disadvantage buyers face against cash-flush investors, broker Anthony Lamacchia argues that the law limits buyers and sellers, complicating transactions. Full Story: WFXT-TV (Dedham, Mass.) (6/2)
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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