| | | ANALYSIS How Leading Brands Structure Social Media Success Social media content calendars are crucial for businesses to plan, organize, and optimize their strategies, ensuring effective audience engagement and growth in the digital age.
SOCIAL MEDIA
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| | | | MARKETING DIVE
BetMGM Banks on X as Official Live Sports Betting Partner BetMGM partners with X, formerly Twitter, to become its exclusive live sports betting partner, integrating odds info and branding into X, aiming to leverage its large user base and enhance sports-related conversations.
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| | | | MARKETING BREW
Influencers, Celebs in This Year's Super Bowl Campaigns Influencers and celebrities are increasingly used in Super Bowl campaigns, enhancing cross-generational reach and brand engagement. Brands like CeraVe, T-Mobile, and E.l.f. have successfully utilized this strategy.
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