EU rules Apple's iMessage need not be interoperable with WhatsApp, and Microsoft's Bing escapes stricter control, marking a significant shift in tech regulation.
New partnership between innovators creates a digital powerhouse, opening up highly targeted omni channel campaigns that can be connected to online and in-store sales
Social media content calendars are crucial for businesses to plan, organize, and optimize their strategies, ensuring effective audience engagement and growth in the digital age.
Amazon's new AI shopping assistant boosts sales and customer satisfaction, while its ad business, the third-largest in the US, is set to surpass $40 billion by 2025.
BetMGM partners with X, formerly Twitter, to become its exclusive live sports betting partner, integrating odds info and branding into X, aiming to leverage its large user base and enhance sports-related conversations.
Influencers and celebrities are increasingly used in Super Bowl campaigns, enhancing cross-generational reach and brand engagement. Brands like CeraVe, T-Mobile, and E.l.f. have successfully utilized this strategy.
Explore innovative strategies for acquiring major customers, understand the democratization of social media, and learn the importance of authentic content from Neil and Eric's Marketing School episode.
