The $1B blueprint: how top software companies scale

Uncertainty Weighs on IT Budgets—Except for AI

More than 40% of our survey respondents said that tariffs could affect software spending. AI is the exception.

In an Era of Turbulence, Four Moves Matter

When it comes to shifting tariffs, leading companies won’t wait on the sidelines; they’ll assess their exposure—and the competition’s.

Parsing How Winners Use AI

B2B growth winners deploy more use cases—an average of 4.5 vs. just 3.3 for laggards. And these investments pay off.

Commercial Excellence Agenda: Productivity Trends

Growth leaders plan to ramp up sales and marketing investment at three times the rate of laggards—and expect 1.3 times the return for it.