Scaling software ▼Survey ▼ Growth agenda ▼
A technology newsletterJune 2025
Scaling Software: The Path to $1B in Revenue
Only 160 of the approximately 600 software firms with at least $100 million in annual revenue have scaled to $1 billion. Ascending to the next level requires a new playbook.
Uncertainty Weighs on IT Budgets—Except for AI
More than 40% of our survey respondents said that tariffs could affect software spending. AI is the exception.
In an Era of Turbulence, Four Moves Matter
When it comes to shifting tariffs, leading companies won’t wait on the sidelines; they’ll assess their exposure—and the competition’s.
Parsing How Winners Use AI
B2B growth winners deploy more use cases—an average of 4.5 vs. just 3.3 for laggards. And these investments pay off.
Commercial Excellence Agenda: Productivity Trends
Growth leaders plan to ramp up sales and marketing investment at three times the rate of laggards—and expect 1.3 times the return for it.
How Good Is Your Company at Scaling Gen AI?
Everyone’s talking about generative AI, but few companies are using it to create real business value. Where does yours stack up?
You received this email because you subscribed with your email address ([email protected]). You can update your subscription preferences or unsubscribe at any time.
Privacy Policy | Terms of Service
Global headquarters: 131 Dartmouth Street, Boston, MA USA 02116
© 2025 Bain & Company
